AND AS JO LING KENT REPORTS, PART OF THE REASON MAY BE FEWER REPORTS, PART OF THE REASON MAY BE FEWER COUPLES GETTING REASON MAY BE FEWER COUPLES GETTING HITCHED. COUPLES GETTING HITCHED.>>BE YOUR OWN BRIDE HITCHED.>>BE YOUR OWN BRIDE AT DAVID’S BRIDLE.>>BE YOUR OWN BRIDE AT DAVID’S BRIDLE.>>Reporter: DAVID’S AT DAVID’S BRIDLE.>>Reporter: DAVID’S BRIDAL MAY NOT LIVE>>Reporter: DAVID’S BRIDAL MAY NOT LIVE HAPPILY EVER AFTER. BRIDAL MAY NOT LIVE HAPPILY EVER AFTER. THE POPULAR CHAIN HAPPILY EVER AFTER. THE POPULAR CHAIN CHOOSING NOT TO PAY A THE POPULAR CHAIN CHOOSING NOT TO PAY A DEBT BILL DUE THIS CHOOSING NOT TO PAY A DEBT BILL DUE THIS WEEK SIGNALING IT DEBT BILL DUE THIS WEEK SIGNALING IT COULD REORGANIZE OR WEEK SIGNALING IT COULD REORGANIZE OR FILE FOR BANKRUPTCY. COULD REORGANIZE OR FILE FOR BANKRUPTCY. IT SELLS ABOUT FILE FOR BANKRUPTCY. IT SELLS ABOUT ONE-THIRD OF ALL IT SELLS ABOUT ONE-THIRD OF ALL WEDDING DRESSES IN THE ONE-THIRD OF ALL WEDDING DRESSES IN THE U.S. BUT SOME ARE WEDDING DRESSES IN THE U.S. BUT SOME ARE LEAVING IT AT THE U.S. BUT SOME ARE LEAVING IT AT THE ALTER IN FAVOR OF LESS LEAVING IT AT THE ALTER IN FAVOR OF LESS EXPENSIVE OPTIONS ALTER IN FAVOR OF LESS EXPENSIVE OPTIONS ONLINE AND SHOPPERS EXPENSIVE OPTIONS ONLINE AND SHOPPERS SAYING YES TO THE ONLINE AND SHOPPERS SAYING YES TO THE DRESS ARE SPENDING SAYING YES TO THE DRESS ARE SPENDING LESS, DOWN 3.5% LAST DRESS ARE SPENDING LESS, DOWN 3.5% LAST YEAR. LESS, DOWN 3.5% LAST YEAR.>>THEY DON’T FEEL YEAR.>>THEY DON’T FEEL LIKE THERE IS A LIST>>THEY DON’T FEEL LIKE THERE IS A LIST OF RULES OR TRADITIONS LIKE THERE IS A LIST OF RULES OR TRADITIONS THEY HAVE TO FOLLOW. OF RULES OR TRADITIONS THEY HAVE TO FOLLOW. THEY ARE REALLY DOING THEY HAVE TO FOLLOW. THEY ARE REALLY DOING THEIR OWN THING AND THEY ARE REALLY DOING THEIR OWN THING AND PUTTING THEIR OWN THEIR OWN THING AND PUTTING THEIR OWN PERSONAL STAMP ON THEY PUTTING THEIR OWN PERSONAL STAMP ON THEY ARE WEDDING. PERSONAL STAMP ON THEY ARE WEDDING.>>Reporter: THE ARE WEDDING.>>Reporter: THE NUMBER OF AMERICANS>>Reporter: THE NUMBER OF AMERICANS CHOOSING TO GET NUMBER OF AMERICANS CHOOSING TO GET MARRIED IS TICKING CHOOSING TO GET MARRIED IS TICKING DOWN ACCORDING TO MARRIED IS TICKING DOWN ACCORDING TO GOVERNMENT DATA BUT DOWN ACCORDING TO GOVERNMENT DATA BUT DAVID’S BRIDAL IS GOVERNMENT DATA BUT DAVID’S BRIDAL IS CONFIDENT TELLING NBC DAVID’S BRIDAL IS CONFIDENT TELLING NBC NEWS THEY DON’T EXPECT CONFIDENT TELLING NBC NEWS THEY DON’T EXPECT IT TO IMPACT VENDORS NEWS THEY DON’T EXPECT IT TO IMPACT VENDORS OR CUSTOMERS. IT TO IMPACT VENDORS OR CUSTOMERS. MANY BRIDES MAY NOT BE