Super. Cassettes. Industries. Private. Limited. Yeah. Sounds a bit too corporate to be competing
for the #1 YouTube spot. Hence their stage name…T-Series, which sounds
more like a knockoff gaming racing chair than it does a Music Label and Film Production
studio. But what’d you expect from a company that
is hoarding money (allegedly, of course) while a crazy chunk of the Indian population lives
in poverty. “But Ryan!” I hear you saying: “Things aren’t THAT
bad! Extreme Poverty in India has dropped from
306 million people in 2011 to 47 million today! Things are getting better!” Oh, you have a point random voice in my head! T-Series also started releasing YouTube videos
in 2010, so it can’t be a coincidence, right!?! IT MAKES SO MUCH SENSE. A MASSIVE CORPORATION entering the YouTube
space giving us the knowledge of Bollywood and everything that we didn’t realize we
needed…in Hindi. They’re making SO MUCH MONEY, they’re
probably giving a huge chunk of their YouTube adsense back to the surrounding economy causing
an economic boost and a quick drop in poverty rates! Wow! T-Series is such a great company! Oh…yeah. Pewds did mention something about that in
his song. India has one of the highest income inequality
rates between the rich and poor. It’s estimated T-Series made $100 million
in YouTube adsense in the first half of last year. AND…alleged tax evasion by the Chairman
and Managing Director. What exactly is going on with this massive
corporation that’s taken YouTube and turned it into BollyTube? Cold stoned cash grabs and law breaking is
just the tip of the himalaya…s. I think it’s time to learn the truth about
all this asian subcontinental mumbo jumbo. I hope there’s curry…but I know there
won’t cuz that’d be racist. WHAT A HORRIBLE THING TO SAY! START THE INTRO. It all started when a fruit juice seller in
Delhi named Gulshan Kumar started gaining some success from selling Bollywood songs
back in 1983. This, is what we call piracy. It’s illegal, and kinda shitty for musicians. But apparently it’s also really good for
starting companies. His next step up the success ladder came after
finding out that a lot of elder Hindu followers had failing eyesight causing them to have
difficulty reading. So Kumar used his sweet dirty money to hire
singers to record the scripture and chants and sold them on cassettes. Before long Kumar had transformed from a shady
looking music dealer to a still shady looking company founder. From there, the company started creating original
music. Then, that evolved into films. Which promoted the music even more, ultimately
causing a boom in the Indian music industry in the early 90s. Everything was going smoothly until Mr. Kumar
got in with the wrong crowd and was killed by the Mumbai mafia syndicate, D-Series. Oops. I mean D-Company. Kumar’s company was taken over by his son,
y’know, that guy we mentioned is a tax evader. Allegedly! Oh he was also called out during the Me Too
movement for sexual harassment. He was accused of trying to trade sexual favors
for a three film deal and threatened to destroy the woman’s career if she refused. It’s always sexual favors, why can’t they
just want candy or drugs or something? The company continued to grow and their name
was changed from vastly superior: Super Cassettes Industries Private Limited to just…T-Series. Gulshan, the founder of the company, is said
to have been very religious, it’s been rumored that the ‘T’ in T-Series is from the Trishula
(or Trident) that Shiva (one of the main deities of Hinduism) wielded. Each spear of the Trishula has many stories
behind it, but it is said that the trident itself represents the RICH. I SEE WHAT YOU DID THERE, T-SERIES! As they’ve grown as a company, they’ve
expanded. Sinking their tentacles…er- tridentacles…deeper
into the music and Bollywood industries. It’s like a hentai, but with even more…screwing. And, in the past 8 years, they’ve tentacled
into the online industry as well. Seeing an EXPLOSION as India has come more
and more online. They created an MCN with channels like Bollywood
Classics, and T-Series, and T-Series, and T-Series, and T-Series, and…you get the
picture. They even made their online presence known
by SUING Yahoo, MSN, MySpace, and…you guessed it…YouTube! A spokesman for T-Series has said, “It is
my view that anyone who facilitates or provides a platform for others to upload illegal content
that has been acquired without paying is equally guilty of the crime of copyright theft.” Bold move from a company that started making
money on the backbone of the piracy industry. The one thing that doesn’t make sense to
me though is that my channel’s ad rates gets shafted by YouTube for saying fuck a
couple of times but T-Series actually SUES YouTube (settling out of court, of course),
and T-Series becomes HUGE. YOU KNOW WHAT WE GOTTA DO BOYS! TIME TO CALL UP THE LAWYERS! Too bad there isn’t like 1 billion Jews
just coming online. Why’s Israel gotta have so much internet
already? WE COULD BE KILLING IT RIGHT NOW. Even though the Series of T’s has been uploading
for the past decade, they really started exploding in recent years. And that has come on the backbone of a massive
undertaking to get internet access to the general Indian public (which has notorious
been extremely impoverished). A company: Reliance Jio, stepped in to fill
the void. Funded by India’s richest man, Mukesh Ambani,
users can buy a fully-enabled 4G phone for a fully refundable deposit of…1500 rupees. And I know just where to get those! That translates to $23.32 by the way. With unlimited data as low as $2.38 per month
with free voice calling on the JioPhone. Which is OUTRAGEOUSLY cheap, for us. But not necessarily for Indians. As I said earlier, India is one of the most
impoverished countries in the world. Most people don’t actually know what “The
Poverty Line” means, other than their parents don’t want them to fall under it. Basically it’s the line that is the floor
for minimum nutrition, clothing, and shelter which is determined by averaging out 15 national
poverty lines from some of the poorest countries in the world. If you’re below the this line, you’re
not able to cover the bare minimum of these three things. The standard recently got updated based on
the 2011 costs of living and came out to $1.90 per day. Damn. Looks like those Sarah McLachlan commercials
were telling the truth. “For just $1.90 per day you can feed an
Indian human in need” In 2011 India had 306 million people living
in “extreme poverty” (under $1.90 a day). That amounts to just under a quarter of their
entire population. Compare that to today, where there’s “only”
47 million people, or about 3 and a half percent, of their population living this way. That means there’s a lot more people who
can suddenly afford that super cheap internet deal. And now that the world’s second most populated
country has really started coming online, we’ve been seeing an influx of Indian users
on the Internet. Within YouTube, the two MOST POPULAR channels
in terms of overall views are both Indian, with Hindi as the primary language. T-Series, and SET India. And my guess is that these channels are just
going to keep growing their view leads. Maybe not in the subscriber game, PewDiePie
is always going to be my king, but in the pure views game. Now that internet access is available to the
Indian population, the next barrier looks to be the barrier of language. As of today, about a quarter of the internet
is in English, and only 12% of the Indian population can speak it. When there are 1 billion plus non-English
speakers coming online, a large chunk of those will find YouTube and look for videos in one
of the 22 official languages of India that they do speak and watch those channels and
not say…this channel. But the problem is that, in a time where YouTube
seems to be unhealthily invested in the rise of politically correct companies and corporations,
I’m concerned we won’t see enough native Indian people, the “little guy” so to
speak, rising to the top of the ranks. From a late 2017 study, the richest 1% of
India owns about 58% of the wealth. That’s to say the top 16 people have the
same wealth as the bottom 600 million people. By comparison, the richest 1% of the United
States own “just” 37%. Now, I’m not saying that these uber rich
1%ers are going to up and start making YouTube videos. (That’s saved for Jack Black) What I am
saying is that on a platform like YouTube you have large corporation and the “little
guy” competing for the same space. It’s going to be difficult for the smaller
Indian creators when they’re competing against monoliths in a time where YouTube is so invested
in watch time and frequency of upload. And the thing is, when you’re on a platform
like YouTube, your colleagues, the other people that make videos, are important. The person or company at the top of the food
chain is typically a single representation of the entire system as a whole. Logan Paul is why everybody hated YouTubers
in 2018. PewDiePie is why everybody hated them in 2017. And while the YouTube big wigs might be getting
a little wet thinking about having a Family Friendly company at the top of their ranks,
it makes me terrified. Because the top represents all of us: The
people who started recording voice over in a closet and editing using a shitty laptop. That’s what YouTube started as, and it’s
been getting harder and harder for the smaller people to rise through the ranks. And, frankly, I don’t want to be represented
by a Family Friendly corporation. Based on the past few months, nobody does. PewDiePie represents a revolution of the “little
guy.” A revolution where a couple big networks don’t
get to decide what the rest of the population decides to watch. A revolution where any weird sounding kid
with a cellphone, a work ethic, and an idea can bust their butt creating great videos
and ultimately make their dream come true. The fact that a corporation like T-Series
is stepping in and clearly taking the top views spot is an indication that us “little
guys” don’t have the power we used to…and haven’t for a while. But we do still have power. While the YouTube gods have the power to shove
certain videos down our throats, we need to support the creators we love. That’s what made YouTube work from the very
beginning. Watching their videos. Turning their notifications on. Supporting them on Patreon. Following their Twitter and Instagram. Any combination of these things. Because with YouTube promoting the big corporate
content that they know will be family friendly, it comes at the expense of the smaller creators
who are doing it as their passion, and are trying to make it their livelihood. And that’s the truth of T-Series and YouTube. The Real Truth. Now go Subscribe to PewDiePie.