When you think about talking about
questioning what value is and not saying value is just ultimately subjective and
the market decides what it is – we need to set our sights on saying no, no, no – it’s not actually ultimately subjective we need to say and you know come out and
say what we know to be true is that there are these universal values of
right and wrong – Viktor Frankl talked about it in his about in this Man’s Search for
Meaning – there are these universal values and if you were to put those universal
values of right and wrong in today’s context you that be I suppose very few
people who might argue that our shared purpose is long-term well-being for all – i.e.
equitable, sustainable because it’s long-term and that it’s about well-being.
In other words satisfying our human needs the suite of human needs that we
have satisfying them one way or another. Obviously we need to do that in a
sustainable way where everyone benefits. I think doing that recognizing
that and that’s where the concept of purpose has started to really help
ground that. So I’m working with colleagues in Cambridge and we looked at
the concept of purpose and we’re really trying to pin down these parameters
because once you start to pin them down you have something to work towards. You
have a way of bringing in conversations like “it’s not okay” or “that’s wrong”‘ but
it’s but it’s based on an outcome that you have a shared sense of what that
outcome is. Because if you don’t have a shared sense of the ultimate purpose how
can you possibly reconcile what’s right and wrong? And how can you start to bring
those conversations into a business a business which is there to achieve
certain outcomes. So it becomes it could easily see talent seem tangential to
whatever that purpose is so we need to be clear about the purpose and then we
need to be clear that it needs to be the right kind of purpose. And, and so the
role of business then is to start and the people in it at the start is to
start to say in the context of delivering long term well-being
what’s our organisation’s particular role to play what can we and that’s
where you get organized your purpose that’s where an
organisation can start to really start to build what it’s good at you know
build strategy build build action plans build you know unite human endeavor for
a reason that’s what organizations are here for.
But until we ground value as something that isn’t just subjective and isn’t
just based in the market then I don’t think we will be able to solve those
things. you